The best B2C and retail marketers influence sales and retain customers by taking buyers' preferences to heart. With 50% of consumers preferring to shop in-person – and 64% of the country's total shopping budget spent in-store (RetailDive) – there’s no question that in-person events serve as a great way to encourage buyers to meet, experience, and ultimately buy from your brand.
The future of event marketing is about leveraging technologies and strategies to make retail events easier and cost-effective.
Tune in to hear retail event experts from Anthropologie, Burton, and Kendra Scott who will share how they are using in-person events to influence sales and drives brand loyalty. Bring in-store and B2C experiences to life.